mobile app marketing Tag

06 Jul

Posted at 09:20h in Mobile apps development
6 Likes

Marketing in mobile devices has become one the most important, if not the most important, parts of just about any marketing strategy. People rely on their mobile devices for just about any activity imaginable and any company that is not a part of this global trend seems to be out of touch. Traditionally, there were two main ways how to establish a mobile presence: one was to create a fully native application written in a programming language used by the targeted platform, and the other was to stick with a regular website and give up upon the native feel and...

04 Jul

Posted at 02:50h in Mobile apps development
0 Likes

The evolution of mobile apps continues to roll on. As apps move away from being standalone platforms and are integrated into comprehensive mobile strategies, many companies are re-thinking the reasons they started their mobile development journey in the first place. It is no longer acceptable to have an app (or series of apps) simply for the sake of having it. Mobile’s tremendous impact has been recognized, and we have begun to evaluate it as an essential part of the business, but we must also reassess how we market our apps. In the past, most companies developed their app (usually by hiring a...