Marketing: Digital and Word of Mouth

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Digital and Word of Mouth Marketing


Word-of-mouth (WOM) marketing has been known as one of the effective ways for business. It gets people to talk about your business and start the marketing buzz. Ultimately, WOM aims to use your current consumers to promote and recommend your brands or product to more people. It is effective because people see recommendations from people they know as more credible and more persuasive than paid advertising.

Over the years, it has become more challenging for businesses to convince and influence consumer’s attitudes and purchase behavior. Consumers are presented with a wide variety of similar products and brands to choose from, this makes it very important for your business to leave an impression in the consumer’s mind.

However, businesses cannot solely rely on traditional WOM marketing to generate leads anymore. In today’s digital age, a strong online presence for your business is essential. The first thing your business should consider is to set up a website. It allows current and potential customers to get information and get in touch with your business easily. Next, the business can also consider listing in online classified websites to generate more leads.

Quape has helped traditional businesses established their online presence.

Here are some of the key solutions we provide our customers with:

  • Reliable email and hosting services
  • Professional web design services
  • Online marketing (e.g. SEM)
  • Customized solutions (e.g. automation solutions to improve productivity and reduces manpower)


Talk to us if you are interested to know more!

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